When sharing content across different social media platforms, the way your link appears can significantly impact engagement. Each platform has its own way of displaying shared links, known as "link previews" or "social cards". Let's explore the different types of previews for major social media platforms.
Facebook uses Open Graph meta tags to generate rich previews. Key elements include:
og:title og:description og:image og:urlTwitter uses its own meta tags, known as Twitter Card tags, although it also falls back to Open Graph tags. Key tags include:
twitter:card twitter:title twitter:description twitter:imageLinkedIn primarily uses Open Graph tags, similar to Facebook. However, it also supports some of its own tags for enhanced customization:
og:title og:description og:image authorPinterest uses a combination of Open Graph tags and its own meta tags. Key tags include:
og:title og:description og:image pin:descriptionWhatsApp generally uses Open Graph tags for its link previews, with a focus on:
og:title og:image og:urlWhile each platform has its unique way of displaying shared content, there's significant overlap in the meta tags used. By implementing a comprehensive set of Open Graph tags and platform-specific tags where necessary, you can ensure your content looks great across all major social media platforms.
Remember, the quality of your preview can significantly impact click-through rates and engagement, so it's worth taking the time to optimize your meta tags for each platform where your audience is active.